I included this picture as perspective, to remind myself about this crazy beautiful world we live in, to ground myself in people, not products.
Last night I asked via Twitter and Facebook this question:
How do you balance blessing the Kingdom of God with marketing your wares? Is there such a thing?
Here are the responses:
- A constant and careful balancing act.
- The question implies you can't do both at the same time; I'd check that assumption. It's more of a healthy tension than opposite objectives.
- That's one thing I get nervous about. Whew.
- I keep asking and asking myself (and praying)...am I promoting the Lord or me?...am I seeking glory or giving it to Him? ...Am I marketing myself or temporal stuff or seeking to draw all men to Him. If He's not in it...I don't want it.
It's a tension/balancing act authors face. I don't know if I've balanced well (maybe I've camped more in the tension camp. My shoulders would say so.)
Marketing reminds me of a painful analogy my husband and I heard when we were raising support to be church planters in France. It went something like this: "Picture a long gravel driveway and you at the beginning of it. To raise support, your job is t
o simply (ha!) turn over every piece of gravel as you make your way to the house. There will be five rocks with a red X on the back. Find those, and you've found your support."
But here's the ironic thing. We started with that sort of "turn over every rock" strategy. What did it get us? Lots of fatigue, frustration, and frayed nerves. What did work? Prayer and paradox. Prayer because we'd get to the end of our support raising ro
pes and give up, asking God again for direction. He'd give it. We'd follow it. And often more support would come through His counterintuitive plan. Paradox because it was NEVER how we would think it would go. We'd ask wealthy folks to join us financially, and they wouldn't. We'd ask poor seminary students who gladly sacrificed what little they had to help us gt to France.
How does this relate to marketing?
Perhaps our strategy should be Prayer and Paradox. And in that, we'll kill two birds (marketing our books, advancing the kingdom of God) with one stone (trusting and obeying).
Prayer:
- Truly commit your marketing adventures to prayer. Ask God to direct your steps. To guide your blogging. To smile upon your facebook status.
- Pray for others in the industry. It's been a rough year.
- Pray God would bless your competition.
- Pray that the Lord would specifically show you which social media (if any) is right for you. Some folks shouldn't twitter. Some shouldn't blog. Don't give into the temptation to do everything. Seek Him first.
- Seek the Lord's heart for your books in the first place. Ask about ways you can bless folks with your words.
- Before embarking on a new initiative, ask God to check your motives, to sift your heart.
- Seek God and HIs kingdomas you think about marketing. How can you combine promoting your book with highlighting the plight of the world? How can your book selling somehow positively impact someone in need? (Giving away books to prisoners may help word of mouth, but also help folks who need Jesus-y words, for example.)
Paradox:
- Understand that your great plans might come to naught--by God's design. Not to frustrate you per se, but to redirect you. I once sent hundreds of newsletters highlighting my speaking ministry. It cost a lot of time and money. I received this many requests to speak: ZERO. What did I learn? For me (and it's unique to eachperson), I was to rely on the Lord to bring the engagements. And how did He do that? Exclusively through relationship and word of mouth.
- Perhaps the scope of your book or speaking topic is smaller but deeper than you expected. I spoke on national radio on a well-known program about Building the Christian Family You Never Had. The book has had moderate sales. But when I shared my story of abuse, I received an email from a mom who had adopted a sibling group. All the girls had been sexually abused. They listened to my story. The youngest said to her eldest sister, "Why did that lady (me) have to go through all that terrible stuff?" The eldest answered, "I don't know, but I'm pretty sure it's so she could get through it and then help girls like us." Those comments changed my life. If I wrote that book for those girls, it was worth it.
- I remember sending my novels to celebrities. What came out of it? A big, fat nothing. Like a celebrity even has time to read my book! But the best things have happened marketing wise when I've sent my books to folks without a big name. I've met some pretty cool champions of my work who've sold way more copies than Angelina Jolie.
I doubt I have it all figured out. Do any of us? (And if you do, feel free to leave a comment and let us know! :-)) But I do know I am much more relaxed and peaceful when I pray and I welcome/invite paradox into my marketing efforts.
Find me here:
http://www.marydemuth.com
http://www.twitter.com/mdemuth
http://www.thewritingspa.com
http://blog.myfamilysecrets.org
fter
Posted by: Lucy Moll | June 23, 2009 at 06:40 AM
Mary, I think you've hit on the right approach. Prayer is key in anything we do. Trusting God with the results then brings peace and freedom. Thanks for some helpful food for thought.
Posted by: Cheryl Barker | June 23, 2009 at 08:03 AM
Such great advice for someone like me who has been struggling with that very thing with my new book release. Thanks, as always, Mary!
Posted by: Tracey M. Lewis-Giggetts | June 23, 2009 at 08:28 AM
Thanks, Mary, for your always-excellent insights.
You encourage my heart. It's so easy to get hung up those lists of "essentials" so frequently pointed at writers. You point us back to the only One that really matters.
Posted by: Lenore Buth | June 23, 2009 at 08:48 AM
Mary--Your words are so real, your struggle with finding the right balance so familiar. Thank you for encouraging me to think about motives, to pray about them, to specifically ask God to sift my heart, my hopelessly deceitful heart. I so appreciate your wisdom and insight.
Posted by: Kristie Jackson | June 23, 2009 at 11:24 AM
I'm glad my words helped a bit.
It's a tension for me. I do market, for sure, but have to keep looking at my heart in the midst of it.
Posted by: Mary DeMuth | June 23, 2009 at 11:33 AM
Mary,
It's amazing the connections that the internet allows us to make, I am so thankful and blessed to have met you. I just have to tell you once again that what you wrote here is awesome. So often your posts have just what I need to hear. I know you're not writing just to me, but sometimes it sure seems like it :-) Thanks for being so willing to share with others.
Posted by: Cheryl Pickett | June 23, 2009 at 01:13 PM
That's cool to hear, Cheryl. Thanks!
Posted by: Mary DeMuth | June 23, 2009 at 01:46 PM
you're honesty , sincerity and genuine faith in all the right places is just a help
thank you.
I'm just beginning this journey of writing and there is so much to learn !
Posted by: deb | June 23, 2009 at 03:04 PM
I echo Deb's thoughts - I'm new to this journey and there is an overwhelming about to learn. I started this road in speaking. In order to make my name known I had to send out these awesome "blurbs" about me. ugh! However, God has used this "career" to deepen my faith and keep me connected and dependent on Him.
In order to further my journey I've been told to write. So write I do. I met you at my first conference earlier this month at Write to Publish and continue to be floored by the Lord.
It's hard to stay dependent yet promote yourself as confident and secure. God can use anything we have, and in my case my brokeness. We come to Him with nothing, but leave full.
Posted by: Shane | June 23, 2009 at 03:17 PM
So glad my words have helped those in the beginning of this journey. All the stuff you have to learn can be overwhelming. Remember, one bite at a time.
Posted by: Mary DeMuth | June 23, 2009 at 03:23 PM
I have it all figured out.
Heh. Just kidding.
GREAT POST. < Not kidding.
Posted by: BJ Hamrick | June 23, 2009 at 05:22 PM
Thank you for sharing some of your story with us and your advice. Sometimes I get overwhelmed and feel like I have to do it all. Blog, twitter, facebook, speaking engagements and more! It can wear me down and I wonder at the eventual outcome. I love that you remind us to check our motivations. I hate getting to the point where I feel like I'm doing all this for sales. I'd rather be close to God and let him guide me to the right avenues, knowing I'm doing this to reach people, the right people, than to increase numbers. Thanks again!
Posted by: cindy | June 24, 2009 at 08:38 AM
BJ,
Please share your deep wisdom with the crowd!
Cindy, rest, rest, rest....
Posted by: Mary DeMuth | June 24, 2009 at 05:26 PM
Mary,
I love this post. Thanks for letting me know you more. Your advice & encouragement change lives! Thank you!
Posted by: Sara Cox Landolt | June 30, 2009 at 08:14 AM
Mary thank you for this post. I believe it has answered a part of my prayers. God is awesome. I am being reminded that in order to hear Him, I need to keep quiet more often and quit worrying or fretting over me, me, me.
Posted by: Carma Dutra | June 30, 2009 at 11:55 AM
Sara and Carma, thanks for letting me know that the post blessed you!
Posted by: Mary DeMuth | June 30, 2009 at 12:57 PM